In short. Stretch mark creams can change how the surface feels and cannot change the dermal scar underneath. An emollient holds water in the surface layer, which eases tightness and itching, and no cream rebuilds the collagen and elastin that have torn. Retinoids have a modest effect on early red marks and none on settled white ones.

Key points

  • Comfort and scar change are two different things, and only the first comes from a jar.
  • No cream rebuilds torn collagen and elastin, because the molecules cannot pass the epidermis.
  • Retinoids have a modest effect on early red marks, with irritation and sun sensitivity.
  • Silicone suits a mark that is still changing, and not one that has settled.
  • Trials of topical prevention in pregnancy have not shown a dependable effect.

What can a cream honestly claim?

More is sold for stretch marks than for almost any other skin concern, and almost all of it is sold on a claim that cannot be true. The useful question is not which product works, but what any product applied to the surface could possibly do to a scar that sits underneath it. A cream can honestly claim to make skin feel better, to reduce tightness and itching, and to keep the surface comfortable while it is being stretched. It cannot honestly claim to rebuild collagen and elastin that have torn, because the molecules involved cannot pass through the epidermis in any useful amount.

What moisturiser actually does

An emollient holds water in the surface layer, which makes skin feel smoother and less tight. That is a genuine benefit, particularly in pregnancy when the skin over the abdomen is under tension, and it changes nothing about the dermis. A mark that feels softer after moisturising has softer skin over it, not a different scar.

Can a retinoid change a stretch mark?

Retinoid creams are the one topical category with a plausible route into the dermis, and they have shown a modest effect on early red marks. The cost is irritation, peeling, and increased sensitivity to sunlight, and they are not used during pregnancy or breastfeeding. They are a reasonable option at the red stage, and they do nothing for a mark that has already gone white.

Silicone and a mark that is still maturing

Silicone sheeting and gels are used for maturing scars generally, and a stretch mark is a maturing scar. They are reasonable for a mark that is still changing, and not a treatment for one that has settled. Where they are advised, they are advised for a period rather than indefinitely.

The prevention question in pregnancy

This is where the strongest claims are made and the weakest evidence sits. Moisturising in pregnancy is pleasant, harmless and worth doing for comfort. Presenting it as prevention is a different matter, and the trials of topical products have not shown a dependable effect. What decides whether you tear is largely the dermis you began with.

Product What the evidence supports What it does not do What to plan for
Emollient or moisturiser A smoother, less tight surface, particularly in pregnancy Changing anything in the dermis Comfort rather than scar change
Retinoid on an early red mark A modest effect, with a plausible route into the dermis Removing the mark Irritation, peeling and sun sensitivity; not in pregnancy or breastfeeding
Retinoid on a settled white mark Nothing Any change Do not expect a response
Silicone sheet or gel A reasonable option while a mark is still changing Treating a mark that has settled A period of use rather than indefinitely
A product sold as prevention in pregnancy Nothing dependable in the trials Preventing a tear Comfort only; the dermis you began with decides

Marks to have checked before treating with a cream

Three findings should be checked before a mark is treated with anything: marks that appeared while you were applying or taking a steroid medicine; marks with weight gain around the middle, easy bruising or muscle weakness; and marks with unusual joint flexibility or a family history of aortic problems.

Sources

Internal links

Frequently asked questions

Do any creams actually prevent stretch marks in pregnancy?

The trials of topical products for prevention have not shown a dependable effect, and that is the honest position rather than a cautious one. Moisturising during pregnancy is pleasant and harmless, and a product sold on the promise that it stops marks forming is selling certainty that does not exist. Whether you tear depends mostly on the dermis you started with.

Can a retinoid cream improve a stretch mark?

It has a modest effect on early red marks, and it is one of the few topical options with a plausible mechanism, because it influences how the dermis remodels. It also irritates, it makes skin more sensitive to sun, and it is not used in pregnancy or while breastfeeding. It is not a way of removing a mark, and a settled pale one will not respond to it.

Is massaging oil into a stretch mark worth doing at all?

For comfort and for the habit of looking after your skin, yes. For the scar itself, no. Massage does not rebuild dermal fibres, and any softening you notice is in the surface layer rather than in the scar. That is not a reason to stop if you enjoy it, and it is a reason not to pay a great deal for it.

Risks & Limitations

  • No treatment removes a stretch mark. Improvement in colour and texture is the realistic aim.
  • A mark that has already gone pale answers to far less than one that is still red.
  • Change is judged from standardised photographs over months, not from the first weeks.
  • Laser and light can leave pigment change, particularly in skin that darkens readily after injury.

When to Seek Care

  • Marks that appeared while you were taking a steroid medicine, by mouth or on the skin.
  • Marks with weight gain around the middle, easy bruising or muscle weakness.
  • Marks with unusual joint flexibility, or a family history of aortic or heart valve problems.
  • Blistering, spreading redness or increasing pain after a treatment on the skin.

References & Further Reading

  • American Society of Plastic Surgeons (ASPS) — procedure and safety guidance
  • National Institute for Health and Care Excellence (NICE, UK) — relevant guidance
  • Cochrane Library — systematic reviews
  • Chinese Medical Association Plastic Surgery Branch — clinical guidance

Medically reviewed by Tongchun Mao, MD (毛彤春), Deputy Director & Head of Aesthetic Surgery. Last reviewed: 19 September 2026.

This page is patient education, not medical advice, and it does not cite individual studies. Discuss your own case with a qualified clinician. To arrange an assessment at Chongqing West District Hospital, see Contact & Consultation.